Content Research – megmedya.com2020-10-07T20:51:40+00:00
CONTENT RESEARCH

Create a Data-Driven Content Strategy

Develop a more visible and authoritative brand by identifying topics and content your audience engages with, and find unique angles for your own content.

START YOUR FREE TRIAL

CONTENT RESEARCH

Create a Data-Driven Content Strategy

Develop a more visible and authoritative brand by identifying topics and content your audience engages with, and find unique angles for your own content.

START YOUR FREE TRIAL

CONTENT RESEARCH

Create a Data-Driven Content Strategy

Xổ số onlineDevelop a more visible and authoritative brand by identifying topics and content your audience engages with, and find unique angles for your own content.

START YOUR FREE TRIAL
DISCOVER SUCCESSFUL CONTENT

What makes content shareable in a particular topic space?

Quickly evaluate what makes top content rise above the noise. Find the most shared articles for a topic on Twitter and Reddit, and why readers are sharing them. Use this knowledge to determine unique angles for your content.

DISCOVER SUCCESSFUL CONTENT

What makes content shareable in a particular topic space?

Quickly evaluate what makes top content rise above the noise. Find the most shared articles for a topic on Twitter and Reddit, and why readers are sharing them. Use this knowledge to determine unique angles for your content.

FIND HIGH ENGAGEMENT TOPICS

What niches are not yet overcrowded with content?

Drill down into a topic space to find niche subtopics. Unearth low competition subtopics where the amount of content is low, but engagement is high. Use this data to inform your next content idea.

FIND HIGH ENGAGEMENT TOPICS

What niches are not yet overcrowded with content?

Drill down into a topic space to find niche subtopics. Unearth low competition subtopics where the amount of content is low, but engagement is high. Use this data to inform your next content idea.

FIND COMPETITORS’ TOP CONTENT

Where are my competitors seeing success in search engines and on social media?

Drive more traffic by finding competitors’ keywords and top articles on social. A competitive analysis helps uncover relevant topics and terms to incorporate into your content plan and reach more of your audience.

FIND COMPETITORS’ TOP CONTENT

Where are my competitors seeing success in search engines and on social media?

Drive more traffic by finding competitors’ keywords and top articles on social. A competitive analysis helps uncover relevant topics and terms to incorporate into your content plan and reach more of your audience.

IDENTIFY KEYWORD GAPS

What high-value keywords can I incorporate into my SEO strategy?

Fill gaps in your keyword strategy with Alexa’s keyword research tools. Find terms your online competitors are driving traffic for, but you aren’t. Discover which keywords you can rank for, and target those with new or updated content.

IDENTIFY KEYWORD GAPS

What high-value keywords can I incorporate into my SEO strategy?

Fill gaps in your keyword strategy with Alexa’s keyword research tools. Find terms your online competitors are driving traffic for, but you aren’t. Discover which keywords you can rank for, and target those with new or updated content.

IDENTIFY CONTENT LEADERS

Which websites does my audience trust?

Discover top publishers by topic to find partnership and guest posting opportunities. Craft the perfect pitch by investigating content gaps and the target audience of a website you want to work with.

IDENTIFY CONTENT LEADERS

Which websites does my audience trust?

Discover top publishers by topic to find partnership and guest posting opportunities. Craft the perfect pitch by investigating content gaps and the target audience of a website you want to work with.

IMPROVE SHARE OF VOICE

What is my share of voice in search engines and on social media?

Xổ số onlineDetermine your share of voice for keywords and topics that are highly relevant on social media. Compare your content strategy to that of other top websites in your space to uncover new strategies you haven’t yet invested in.

IMPROVE SHARE OF VOICE

What is my share of voice in search engines and on social media?

Determine your share of voice for keywords and topics that are highly relevant on social media. Compare your content strategy to that of other top websites in your space to uncover new strategies you haven’t yet invested in.

DEVELOP DOMAIN EXPERTISE

How can I get up to speed on a new industry, fast?

Impress your clients by researching their content and the content of their competitors. See a breakdown of their website and competing websites by topic using Alexa’s Content Exploration, or create a SWOT analysis using our competitive website analysis tools.

DEVELOP DOMAIN EXPERTISE

How can I get up to speed on a new industry, fast?

Impress your clients by researching their content and the content of their competitors. See a breakdown of their website and competing websites by topic using Alexa’s Content Exploration, or create a SWOT analysis using our competitive website analysis tools.

“The Content Exploration tool makes a lot of what we traditionally do manually much more efficient. We can see content that is clearly resonating with an audience, allowing us to generate new ideas with our clients’ unique angle.”

Jimmy Daly
Marketing Director, Animalz

“For me, creating content is really about giving your audience what they’re asking for, not just pulling ideas out of thin air. Being able to see the engagement on social for the top content by website or topic area via the Content Exploration tool is very powerful, it almost doubles the value of Alexa for me.”

Steve Burns
Xổ số online Founder, NewTraderU

How do you write high-quality content?

Xổ số onlineWriting high quality content starts with a data-driven content plan. It’s not just about creating a flawless, well structured page. It needs to:

MEET THE NEEDS OF YOUR TARGET AUDIENCE
STAND OUT FROM COMPETING CONTENT
FACILITATE FUTURE INTERACTIONS BETWEEN YOUR BRAND AND READERS

That’s where content research comes in. Content research allows marketers to gain a deep understanding of a topic space, competitors’ strategies, and the existing content landscape.

Our marketing tools help you quickly understand what gives top content a competitive
edge, and find untapped opportunities you haven’t taken advantage of yet.

Grow Your Marketing ROI With Well-Researched Content

START YOUR FREE TRIAL

Still not convinced? Check out our case study of New Trader U owner Steve Burns, who uses Content Exploration to find content to blog about and share with his audience.

Grow Your Marketing ROI With Well-Researched Content

START YOUR FREE TRIAL

Still not convinced? Check out our case study of New Trader U owner Steve Burns, who uses Content Exploration to find content to blog about and share with his audience.